Every Internet based business needs traffic. You’ve got the product, the best website, and all
other tools to make a good e-business but what is the point of this entire if you do not have
traffic that converts into sale?
Any business activity is primarily concerned with making sales or services. When you have a
web business, you need to get people to know your product and buy it. This is like inviting
customers in your shop and showing them your merchandise. Now it is but natural that you want
a certain type of clientele coming to your shop. The same way you need to filter the traffic
coming to your website.
Although all traffic coming to your website is good, all will not convert into sales. A lot of visitors
will come to your website looking for information on the products you are selling, not exactly with
the intent of making a purchase like window shoppers. You need to discourage this kind of
traffic very tactfully because you never know when one of them will become your customer.
There are a number of ways that you can send only quality traffic to your website. Discussed
below are a few ways to get you started-?
Know the audience: it is extremely important that you define your target audience right from the
beginning. You design your whole website to cater to the sensibilities of a certain group and
thus all your marketing efforts should be directed towards getting their attention only. If you have
a very general traffic-building plan, you will only end up with the wrong kind of traffic while your
target audience may stay away.
Quality content- once you have your target audience in sight, you can concentrate on creating
content that will sit their taste. For example your website sells t-shirts with photo prints of the
customer’s choice. Here your target audience is youth- 12-35 yrs age group. Thus your
introduction, product description should be in the young “Lingo.”
Advertising on similar websites- your target audience normally frequent sites that are designed
for them. You need to identify such websites that are highly popular with your target audience.
This is where you should advertise more aggressively. For instance, you should choose popular
social networking sites, online greetings site and other such youth oriented sites to market your
website.
List building- not so frequently used method to build quality traffic is to build a list of your
targeted customers through various online and offline methods that are available to new
businesses. Then you need to personally interact with them to get them to you site. Introduction
emails. Special promotions, newsletters etc are good examples of this.
Quality traffic ensures that you get the highest returns for your investments. When you have
very targeted marketing for traffic building, you will not only save money, but you will also save a
considerable amount of energy and precious resources.
